Branding and Design for Artisans

Branding and Design for Artisans // Design 349, Business 338
Dara Furlow, With Love From Brooklyn + Tricia Okin, Papercut
Monday, February 27th from 6:00 - 7:30 pm
Branding is crucial to the success of an artisan company. Whether you’re launching a ground-breaking new confection, sauce, or pickle business, a meaningful brand identity will help you stand out in an increasingly crowded marketplace, forge a lasting connection with your desired audience, and appeal to potential investors.
In this unique class students will learn the essentials of artisan branding from two perspectives: identity & design. Students will walk through the process of developing a brand identity and then how to translate that identity into a series of visual brand assets. We'll cover topics like packaging, web design, social media, and pricing guidelines for hiring a designer. The class will conclude with a case study on the development of a modern artisan brand.
CIA-grad and passionate foodie,