Rebuilding the Present with Typography

In recent years, the work of Jean Francois takes a new direction, thanks to bespoke typefaces projects, lettering and brands. Collaboration with Louis Vuitton in 2007 allowed to built a rich typographical world for the French brand. This is an example of re-appropriation of the past in a contemporary type design project. In 2010, the AW Conqueror typeface collection permit to rebuild the legacy of Conqueror papers, and at the same time a nod to the swinging London. In 2011, starting from the prestigious Yves Saint Laurent logotype, he designed a geometric new typeface family for YSL Beaut